Parkside Barber and Beauty offers full service

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Minus the barber shop quartet, stepping into Parkside Barber and Beauty in Los Lunas is like stepping into a barber shop of old.

Ungelbah Daniel-Davila-News-Bulletin photo: Clem Artiaga, master barber and owner of Parkside Barber and Beauty in Los Lunas, provides every customer with a hot towel shave that he says is the best feeling in the world.

Clem Artiaga, owner and master barber, says at Parkside, gentlemen will not only enjoy an excellent haircut, but a hot towel shave as well, a technique he said most barbers no longer practice because it is a time consuming process.

But, he said, a straight razor is the only way to get an exceptionally clean shave and achieve “fine detail touches.”

Also, he says, a shave with a straight razor “is the best feeling in the world.” A hot-towel shave is a process reaching back to the “golden age for barbershops,” a time between the 1880s and the 1840s when, according to the website artofmanlines.com, barbershops rivaled saloons as the most popular “male hangout.”

It is a technique in which warmed towels are applied to a man’s neck and face to make the hairs more pliable before being shaved using a straight razor, creating skin that is perfectly smooth.

Every man should visit a barber for a host of reasons, among them is that barbers are trained to use clippers, the main tool used to cut a man’s hair, while cosmetologists are trained to use scissors, the tool used to cut women’s hair, according to the website.

Barber shops are also a great place to chew the fat with other men, an experience a fellow can’t always get at a salon.

Artiaga said he has been cutting hair for six or seven years and started out cutting his friends’ hair in his garage.

Eventually, he said, he decided it was time to become legit and enrolled in the Albuquerque Barber College. Then, three months ago, he says God blessed him and helped him open his shop, which is located at 959 N.M. 314 Suite C in Los Lunas, north of Daniel Fernandez Park.

He says he enjoys his work and simply does for his clients what he enjoys for himself and that his clients “appreciate that extra mile” he gives them with the hot towel shave.

Parkside is not just for the boys though. Cosmetologist Rose Sanchez is also on staff, bringing her 43 years of experience with her. Sanchez says she and Artiaga make the perfect team because she is so girly and he is so much of a guy, but that he’s the cleanest guy she’s ever met and that in all her years of cutting hair, she is “yet to see a barber as good as Clem.”

As for the shop, Artiaga says he has “big ambitions” and plans to add a nail technician and another barber and another cosmetologist as well as developing a theme for the shop by painting a mural on one of its larger walls.

“It’s a work in progress,” he said.

Artiaga normally charges $12 for a full-service hair cut, but if customers mention this article, he will charge $9.

Parkside Barber and Beauty is open 9 a.m. to 5:30 p.m., Tuesday through Saturday

 


-- Email the author at udavila@news-bulletin.com.