A village with a vision

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For months, the village of Los Lunas has been working with The Idea Group out of Santa Fe to come up with what is called the village’s new “unified community brand.”
During the last several months or so, residents, business owners and the community were asked for their input into what “brand” they want to represent Los Lunas.
As most villages, towns and cities in this county, the identity of a municipality has many different variables. The village of Los Lunas is the fastest growing municipality in the state. Its identity, however, shouldn’t only be its growth. It should reflect its beginnings, its founding families and the people who diligently worked to make Los Lunas the village it is today.
The branding idea is to get residents, businesses, organizations, village officials and the economic development department to work together for a shared vision. Their task is to promote that vision to attract new businesses, visitors and new residents.
The village has worked tirelessly, especially in the past 20 or so years, to make sure that Los Lunas is prosperous and vibrant. They have succeeded in their efforts, and we applaud them for being visionaries.
The village, however, is not without its faults. For years, since the unprecedented expansion to the west, traffic has been burdensome on motorists and visitors. But, once again, the village is trying to address the issue with the Los Lunas Corridor Study.
In all, seven slogans were selected for the village of Los Lunas, including “Small Community — Big Possibilities,” “Deep Roots — Growing Opportunities” and “Rich Past — Bright Future.”
All of these slogans are inventive and actually reflect Los Lunas very well. The consistent message is loud and clear. Los Lunas is proud of its heritage and looking to the future.
Next, the village will be establishing a branding alliance and Team Los Lunas, which will use the brand and come up with ideas to enhance the village.
Los Lunas should be proud of what they’ve accomplished. They had a vision and went with it. Viva Los Lunas!