Crown Boutique offers unique and stylish items at new store


You don’t have to have a king’s ransom to feel like a queen at Crown Boutique in Los Lunas, where none of the trendy styles, fun accessories and gifts are more than $60.

You don’t have to have a king’s ransom to feel like a queen at Crown Boutique in Los Lunas, where none of the trendy styles, fun accessories and gifts are more than $60.

Ungelbah Daniel-Davila-News-Bulletin photo: Owners of Los Lunas’ new, trendy Crown Boutique, Nicole Golino, left, and Kerry Trujillo, right, say the shop offers big city items at a small town price.

Owners Kerry Trujillo and Nicole Golino opened the shop in December and say owning a boutique together was a dream since they became friends at the age of 12.

The store houses the latest in ladies’ fashion and unique items that can’t be found anywhere else in the county, say Golino and Trujilo, including the brands Ya Los Angeles clothing, Shirlea purses, Qupid shoes and Quotable mugs.

Located in a small, doll-house like building at 336 Main St., the shop brings a big city feel the burgeoning town’s streets.

“It was something we always wanted to do, so we decided to take the leap,” said Trujillo.

“People say how there’s nothing like this here,” added Golino.

The walls of the shops hang with a colorful assortment of pants, blouses and dresses, a few of each style hanging neatly side by side, purses and shoes resting on shelves above the racks.

Every item in the store has a place and display, creating a calm, attractive atmosphere for easy browsing and admiring. Tables and shelves elegantly display accessories such as gloves, belts clutches and scarves along with whimsical journals, cards and little bags by the company Papaya.

Humorous retro magnets by Anne Taintor can be found along with art prints by De Tomé Photography and a wide selection of jewelry, including handmade jewelry by Louisa Smallwood, along with other gift and novelty items.

Both being mothers, the women have one section of the store dedicated to children’s items, such a knit baby hats.

Trujillo has a background in photography and art and built the shop’s website,, and keeps their Facebook page updated with photos of new arrivals to the store.

The women are believers in shopping local and supporting local businesses because they say it’s the local businesses that are involved an active in the community.

Just three months in business and they have already hosted a trunk show of jeans with a raffle to raise money for friend Amy Baca suffering from leukemia. That sort of community involvement is what they hope to do more of through the shop and are starting right away by offering a 10 percent discount to students and teachers with ID.

On April 14, Trujillo and Golino are planning a fashion show at the Luna Mansion.

They also hope to expand in the gift department and just keep growing, and say they have new arrivals weekly to keep their selection fresh.

“I just can’t believe it happened,” said Golino, adding that she wants to show her children that you can fulfill your dreams by working hard and trying.

They also credit their husbands, Bobby Trujillo and Joey Golino, for helping them with “all the heavy lifting.”

With every sale, the women also like to hand out small cards with inspirational sayings to keep the energy positive, such as, “Each day I am thankful for nights that turn into mornings, friends that turn into family, dreams that turn into reality and likes that turned into love.”

For more information, Crown Boutique can be reached at 865-4152.

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