Anew on Main has something different for the eclectic shopper

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All women are special, says Anew on Main owner Margie Rende, who with her husband, Jim, opened the consignment and re-sale shop in Belen last August.

Originally from New Mexico, Rende spent many years in southern California, where she was a model, then the owner of a modeling agency for 15 years. She also did interior design and then opened a shop called Anew in California before moving home to New Mexico.

"So I thought, when we moved back home, that we'd try it out all over again," says Rende. "I'm from a big family, eight brothers and a sister, so this was the place to come back to, and of course my kids and grandkids are here."

She said they opened the shop to have something different to do and she ended up discovering that it was something she really enjoys doing.

"Women are special, all sizes, so we carry all sizes and I think it's important for women to know that it's not all (for one body type)," she said. "I just like women to feel special about who they are and just feel good about themselves, and I think this is a place where they can just come hang out, listen to music and just be."

Rende describes Anew as a boutique, selling consignment clothing and items as well as her husband's woodwork, such as benches and book cases.

The shop's motto is "The art of sustainable fashion," and Rende said the shop embraces an element of recycling since much of the inventory is lightly-used clothing and accessories, but even the wood used in Jim's crafts contains a recycled element to it as well.

The shop also prides itself on scouting out unique clothing and items, both when people bring items in to consign and when Rende and friends go on shopping missions.

Her inventory even includes some vintage pieces, and she has a seamstress she works with in case a customer needs something altered.

Rende also carries one-of-a-kind art pieces by other local artists, such as photographer Alejandro Silva, or jewelers Wilma Willard and Linda Perry.

The result is a fun, eclectic treasure trove for all women, from little girls to mature ladies, and a wealth of gift ideas for those gentlemen who have a special gal in their life.

But aside from a place to pick up a fun new outfit, Anew is a place for women to come and socialize.

"It's a place for women to come and hang out," Rende says. "And we have things they can pick up for $6, $8, but then we have Michael Kors and Kenneth Cole and Coach … So that they have a place to come without having to go all the way to Albuquerque and having to pay the actual (retail) price."

Anew is also getting out into the community, having recently held a fashion show at the Lutheran Church. And Rende's plans for the shop include expanding into a back room that is currently being used for storage.

The shop itself is well lit with natural light from south and east facing windows, making it a comfortable place to spend a morning leisurely hunting through the racks, or resting on one of Jim's benches while enjoying a bit of conversation.

The walls have been painted in pastel pinks, greens and purples, giving the atmosphere a playful feeling and whimsical music floats through the air, mingling with the sounds of women's voices as the look for a great find.

Anew on Main is located at 121 South Main St., in Belen, and Rende can be reached at 515-4661.


-- Email the author at udavila@news-bulletin.com.