Local horseman has Cowboy Boot Camp


It was an opportunity Troy A. Rogers never dreamed of receiving, and now this opportunity opened up doors within this Belen resident’s equine passion.

Out of the blue, the horse trainer and breeder received a phone call asking if he had a few trained horses Travelocity could use for an online commercial called, “Let’s roam with The Lone Ranger: Cowboy Bootcamp in New Mexico.”

Submitted photo: Troy A. Rogers performs a few tricks he’s taught horse owners through his Belen business, 4 R Performance Livestock, LLC. This summer, Rogers passed on these skills in an online commercial on Travelocity called, “Let’s roam with The Lone Ranger: Cowboy Bootcamp in New Mexico.”

The following day, Rogers took two of his American Quarter horses, Hollywood and Otie, to an Albuquerque South Valley horse farm, Horses Unlimited, to shoot the commercial.

From instructing a horse to stop, spin, back up and slide, Rogers passed on his knowledge taught to horse owners at his Belen business, 4 R Performance Livestock, LLC, to Courtney Scott, host and producer of the web series.

The short commercial showed behind-the-scenes shots, interviews with “The Lone Ranger” actors and previews of the film. It aired before the movie hit theaters in late June as a way to promote areas within New Mexico where the Disney movie was filmed and where Rogers’ performance horses replicated tricks seen in the movie starring Johnny Depp.

But the commercial kicked off an opportunity Rogers never thought of ― conducting a cowboy boot camp for half a day where tourists could get a taste of what it’s like to be a cowboy.

A representative from the New Mexico Tourism Department told Rogers that office receives inquiries about a cowboy boot camp from tourists on a regular basis. The problem is there wasn’t such a place to show off the cowboy lifestyle.

That’s when the idea to create a cowboy boot camp on a small scale sprang up.

Since then Rogers, a Purina Mills equine nutrition specialist, has been planning and setting up a morning boot camp session, where attendees can ride a horse, learn how to care for a horse, practice throwing a rope and herding cattle on horseback, among other things, while listening to country music.

Roger’s six-acres of land, located on Don Quixote Lane, is set up to conduct such activities, including two acres of pastures where 15 to 30 cattle roam, an arena, horse stalls, cutting pen and roping box.

A life-long cowboy, Rogers grew up with this lifestyle embedded in his life from the farmers and ranchers lining his family tree.

For 23 years, Rogers has worked nonstop in his passion, performance horsemanship, and accomplished much more than he ever dreamed of.

The cowboy boot camp is another experience he will add onto his long list of equine accomplishments.

Dozens of trophies and belt buckles decorate Rogers’ home. Rogers’ horses brought state and national titles home from championships, including from the American Stock Horse Association, New Mexico Stock Horse Association and the American Quarter Horse Association.

When working with horses, Rogers assumes the role of a coach for his equine athletes and the challenge of training these horses to do high-level maneuvers is what he loves the most.

He specializes in showing horse owner’s how to control their horse’s body movements to achieve a specific task and eventually compete.

“They’re not just horses that you just ride around and walk up and down the trails,” Rogers said. “They do some pretty powerful maneuvers.”

Rogers is also organizing a youth camp for children scheduled for next summer.

For more information about the cowboy boot camp, contact Troy A. Rogers at 269-7318.

-- Email the author at aortiz@news-bulletin.com.